About Us

🚗 Nissan of Elk Grove is now a proud member of Drive Family First

We’re proud of where we came from and the relationships we’ve built with our community over the years. That strong foundation remains at the heart of everything we do.

Now, as part of Drive Family First, we’re entering an exciting new chapter—bringing the same trusted team and values you know, with even more support behind us to serve you better than ever.

🤝 A Local Nissan Dealer That Truly Cares

At Drive Family First, family isn’t just part of our name—it’s at the heart of everything we do.

Founded by Rob Martinez and Shelly Motoyoshi, along with their children Nico, Mackenzie, and Braeden, and made possible through the support of Bob Giles of Giles Automotive, Drive Family First is the realization of a family’s dedication to the American dream. With Hispanic and Japanese roots, the Martinez-Motoyoshi family was raised with the values of hard work, respect, and community—principles that guide every aspect of our business today.

Here at Nissan of Elk Grove, those values come to life every day—from the way we greet you in our showroom, to the care we take servicing your vehicle, to the relationships we build that we hope goes far beyond a single transaction.

🌟 Why Buy From Us? Drive Family First Perks!

When you buy from Nissan of Elk Grove, you get more than just a vehicle—you join a family that’s committed to putting your needs first.

We know choosing a dealership can feel overwhelming. That’s why we created the Drive Family First Perks—a collection of exclusive benefits designed to give you peace of mind, long-term value, and care you can count on.

🚗 Here’s what you get when you purchase from us:

• 🛡️ 10-Year / 100,000-Mile Limited Powertrain Warranty
  On most new vehicles—for long-term confidence wherever the road takes you.
• 🚿 Lifetime Car Washes on New & Used Vehicles
  Because every car deserves to shine, for years to come.
• 🔁 5-Day / 500-Mile Risk-Free Return Policy on Used Vehicles
  The right car should feel right—and we want you to love yours.
• 🛠️ Included Oil Change
  With every new and pre-owned purchase—your first service is on us.
• 🆕 Extra Maintenance Coverage on 2025 Nissans
  Every 2025 model now includes even more protection—up to 2 years of additional maintenance coverage through Nissan Maintenance Care. That means up to 3 years of service as Drive Family First Maintenance Care+.
• 🔍 Complimentary Multi-Point Inspections
  With every service! So you stay informed, empowered, and never surprised.
• 🔗 Learn more about Drive Family First perks ›

It’s not just about what you drive—it’s about who you drive with.

💙 Family Values. Driven by Trust.

We believe that car buying and ownership should feel good—not just during the sale, but long after. That’s why our service doesn’t stop at the door. Our Nissan Certified Service & Parts teams are here for you, whether you purchased from us or not.

And as part of Drive Family First, our mission goes beyond business. We proudly support causes that strengthen our communities—like St. Jude Children’s Research Hospital, Shriners Children’s Hospital, and other organizations that help children, families, and veterans thrive.

At Nissan of Elk Grove, you’re not just a customer. You’re family. And we’re here to care for you and your car—today, tomorrow, and down the road.